Monthly Archive for February, 2011

From Andrew Dermont, big think

Studies have shown that people who have recently read online obituaries tend to be higher purchasers of weekend rental cars. Why this is true isn’t exactly clear to Dave Morgan, founder of Tacoda Inc., an online advertising company that was acquired by Aol. in 2007 for $275 million. But the correlation in the data is significant enough that Avis, Hertz, and Enterprise Rent-a-Car ads should start appearing in front of you soon after you have read about the passing of an old friend, a loved one, or (as is often the case when reading obituaries) someone you didn’t know at all.

Consumers today are knowingly and unknowingly providing businesses with more data than they’ve ever been capable of collecting before. Internet entrepreneurs, privacy analysts, and business consultants alike believe that for the next fifty years, capitalism around the world will (for better or worse) be focused on sussing out what all this data actually means. “We are finding things that are completely non-intuitive,” says Morgan. “This is just the very beginning of this enormous explosion of information being available about what people do, how they react to information, and how they interact with each other.”

Most big businesses today are already data businesses at heart. Facebook, which claims to help you connect and share with the people in your life, is worth a reported $33.7 billion largely because 400 million people have shared with it the details of their personal lives. Google processes about a petabyte of information every hour. To put this seemingly insignificant number in perspective, that’s 1,125,899,906,842,624 bytes, or about a fifth of all the information delivered in letter form by the USPS in a year. What’s worse—or better, if you’re in the data business—businesses are not only recording your data while you’re surfing the Web. Long gone are the days of a bifurcated online and offline world.

To Read More…

From The Economist,

Business schools have long sold the promise that, like an F1 driver zipping into the pits for fresh tyres, it just takes a short hiatus on an MBA programme and you will come roaring back into the career race primed to win. After all, it signals to companies that you were good enough to be accepted by a decent business school (so must be good enough for them); it plugs you into a network of fellow MBAs; and, to a much lesser extent, there’s the actual classroom education. Why not just pay the bill, sign here and reap the rewards?

The problem is that these days it doesn’t work like that. Rather, more and more students are finding the promise of business schools to be hollow. The return on investment on an MBA has gone the way of Greek public debt. If you have a decent job in your mid- to late- 20s, unless you have the backing of a corporate sponsor, leaving it to get an MBA is a higher risk than ever. If you are getting good business experience already, the best strategy is to keep on getting it, thereby making yourself ever more useful rather than groping for the evanescent brass rings of business school.

To Read More…